Pricing & Profit Calculators

Set prices that cover your costs, and see what a change in price, cost or volume will do to your profit.

• Profit Margin CalculatorTurn a cost and a selling price into profit, margin and markup.
• Markup CalculatorApply a markup percentage to a cost to get your selling price.
• Margin to Markup CalculatorConvert a margin to a markup, or a markup to a margin.
• Selling Price CalculatorFind the price that hits a target margin, allowing for discounts.
• Break-Even CalculatorSee how many units or dollars of sales cover your costs.
• Contribution Margin CalculatorMeasure what each sale contributes toward fixed costs and profit.
• Net Profit Margin CalculatorWork out gross, operating and net margin from your income statement.
• Discount Impact CalculatorSee how many extra sales a discount needs to pay for itself.
• Price Increase CalculatorLearn how many customers you could lose and still come out ahead.

Where to start

If you have a cost and a price, start with the profit margin calculator. If you know your cost and the margin you need, the selling price calculator gives you the price. To test whether the business as a whole can work at that price, go on to the break-even calculator.

Margin and markup are the most commonly confused numbers in pricing. A 50% markup yields only a 33.33% margin, and using one in place of the other can quietly erase your profit. Keep the margin to markup calculator handy if you work with both.

Testing a change before you make it

Changing a price has an outsized effect, because it goes straight to profit while your costs stay the same. Before running a sale, check the discount impact calculator to find the extra sales you will need. Before a rise, use the price increase calculator to see how many sales you could lose and still come out ahead.