What each margin points to
- Gross margin reflects pricing and direct costs. If it falls, look at supplier prices, discounting and product mix.
- Operating margin adds the running costs of the business. If gross margin is steady but this falls, overhead is growing faster than sales.
- Net margin is what remains after financing and taxes. A gap between operating and net margin that widens often points to debt costs.
The formulas
Gross margin
Gross margin % = (Revenue − COGS) ÷ Revenue × 100
Operating margin
Operating margin % = (Gross profit − Operating expenses) ÷ Revenue × 100
Net margin
Net margin % = (Operating profit − Interest − Taxes + Other income) ÷ Revenue × 100
Worked example
A company has $250,000 of revenue, $110,000 of cost of goods sold, $85,000 of operating expenses, $5,000 of interest and $10,000 of income taxes.
- Gross profit: $140,000.00, a 56% margin.
- Operating profit: $140,000 − $85,000 = $55,000.00, a 22% margin.
- Net profit: $55,000 − $5,000 − $10,000 = $40,000.00, a 16% margin.
Making the comparison meaningful
Owner-run businesses need one extra check. If you pay yourself through draws rather than wages, those draws do not appear in expenses, and net profit will look better than a business with a paid manager. Add a fair salary for yourself to operating expenses when comparing with other companies or judging whether the business really pays.
Measure over a full year or compare the same month across years when your trade is seasonal. A single strong month can give a misleading picture.
Frequently asked questions
Does this calculator work out my tax?
No. Tax rules change and depend on your situation, so you enter the amount from your own records or your accountant. The calculator simply includes it in the margin.
Why is my profit high when my bank balance is low?
Profit is not cash. Unpaid customer invoices, inventory purchases and loan principal payments can all absorb cash without affecting this figure. The cash runway calculator looks at the cash side.
Should depreciation be included?
If it appears on your income statement, include it in operating expenses so your numbers match your books.
What period should I use?
Any period, as long as every number covers the same one. A full year usually smooths out seasonal swings and one-off bills.